How to Wow your customers

Another Emyth article. How to Lead In Your Market: The WOW Factor

A great point from the article: "it does you no good to do everything right once".

The article gives some great examples of companies that wow their customers with exceptional, yet inexpensive ideas. Good reading.

How to Create Powerful Systems

I'm a sucker for these Emyth articles but I sure like em:

How to Create Powerful Systems

This article talks about systems and how people often misunderstand them especially after just reading "E-myth revisited" by Michael Gerber.

One of these days I am going to go through their coaching program to help my business implement some of their ideas.

Three Keys to Greatness by Jim Rohn

Three Keys to Greatness by Jim Rohn

Eight years ago I went into the studio and recorded a 56-minute video for teenagers called "Three Keys to Greatness." Although my focus was for teenagers, the principles I shared certainly apply to adults as well.

Recently I was asked to list these three keys using a couple sentences for each. Now for your benefit here they are again.

1) Setting Goals. I call it the view of the future. Most people, including kids, will pay the price if they can see the promise of the future. So we need to help our kids see a well-defined future, so they will be motivated to pay the price today to attain the rewards of tomorrow. Goals help them do this.

2) Personal Development. Simply making consistent investments in our self-education and knowledge banks pays major dividends throughout our lives. I suggest having a minimum amount of time set aside for reading books, listening to audiocassettes, attending seminars, keeping a journal and spending time with other successful people. Charlie "Tremendous" Jones says you will be in five years the sum total of the books you read and the people you are around.

3) Financial Planning. I call it the 70/30 plan. After receiving your paycheck or paying yourself, set aside 10 percent for saving, 10 percent for investing and 10 percent for giving, and over time this will guarantee financial independence for a teenager.

If a young person, or for that matter an adult, focused on doing these three simple things over a long period of time I believe they will be assured success!

--Jim Rohn

Becoming an Inspirational Communicator

Another great article from Emyth:

Becoming an Inspirational Communicator

Sales Force Automation: Friend or Fool?

An article Sales Force Automation. There are some great programs out there that can really help you automate a lot of sales.

See the article here: http://www.thesaleswhisperer.com/sales-force-automation-friend-or-fool/

The Great Lies of Sales & Marketing

I am always arguing with my sales and marketing team about the direction we should go. This article backs up my opinion and makes a great case for continuing to further integrate marketing automation into our business. I think it goes a little to far and in our industry we will be the last to adopt these new methods but things are a changing.

Salesforce.com vs infusionsoft

We have been using salesforce.com for about 3 1/2 years now. What a great product. When it comes to CRM I would consider them the leader. A hosted solution, we have never had any trouble with availability or issues like that. It is a well designed product. BUT it is so #$#@ expensive. We pay $100 per month per user for the enterprise version and with 20-30 users you see how much that can add up too. That's still better than an in house solution that you need an admin to take care of. Cheaper than an admin for sure. But to add additional functionality like marketing automation or billing you have to add 3rd party products and that raises the price exponentially. Before long you price a small business right out of salesforce.com

Then I was introduced to infusionsoft.com. A great product with it's strength in marketing automation. But the CRM portion isn't even in the same league with salesforce.com. And it is $700 per month for 30 users, substantially less money and ecommerce and marketing automation included.

I came across this article comparing the two: http://www.thesaleswhisperer.com/salesforce-com-vs-infusionsoft-as-a-small-business-crm/

It's time to Change

I enjoy the E-myth stuff and this article is no exception. It talks about being a business owner and it's time to change when you find you are the one taking care of everything. You have to step back, systemize your business and turn over they day to day to others.

See the article here: http://www.e-myth.com/cs/user/print/post/349